Loft conversions & extensions.

The problem this sector has online

Loft conversion and extension websites often skip the two things customers actually need before they'll consider letting a builder near their home: proof of previous work of a similar scale, and a clear sense of what the process actually involves, including planning permission. Without that, even a reputable builder looks indistinguishable from a much riskier one to someone doing their due diligence.

What actually moves the needle

Case studies that walk through real projects — before, during, and after, with enough detail to show the process was handled properly — carry most of the weight here, alongside plain-English information about planning permission and building regulations. Given the size of each job, even a small number of well-qualified enquiries a month from a sharper site and targeted local ads can be transformative for the business.

What a project usually looks like

Most projects land as a Standard or Advanced build — 6 to 10+ pages including detailed case studies, a clear process walkthrough, and a considered enquiry form that qualifies leads before the first call — usually taking 2 to 8 weeks depending on scope. Google Business Profile management and a Google or Meta ad campaign typically run alongside it.

Results

For a sector like this, success is measured in qualified enquiries — ones worth the time of a site visit and detailed quote — rather than volume, since each job represents a significant amount of work either way. There's no example to share yet, but qualified-enquiry rate is what's tracked from the outset.