Landscaping & garden design.

The problem this sector has online

Landscaping and garden design sites frequently rely on a handful of low-quality photos or none at all, which is a serious problem for a sector sold almost entirely on what a finished garden actually looks like. Customers who can't picture the standard of work before they enquire go looking for someone who's made that easier to see, and seasonal search spikes in spring make a slow or thin site especially costly.

What actually moves the needle

A gallery-led site with strong, well-organised photography does most of the persuading before a quote is ever given, so image quality and presentation matter more here than almost any other single factor. Local SEO and well-timed ads around the spring and early summer surge in demand are the other lever worth pulling, since that's when the overwhelming majority of enquiries happen.

What a project usually looks like

Most projects land as a Standard build — 6 to 10 pages with a substantial project gallery organised by garden type or job size, plus a clear enquiry path — built and launched in 2 to 4 weeks, ideally timed to be live well before the spring rush. Local SEO work and a social media presence typically run alongside it, since finished-garden photography performs well there too.

Results

What gets measured for a project like this is enquiries against the value of the jobs coming in, not just visits to the gallery — a smaller number of well-matched enquiries is worth more than a larger number of casual ones. There's no example to share yet, but that's the number this kind of project is built to move.