Kitchens, worktops & renovation.

The problem this sector has online

Home improvement sites tend to undersell a big-ticket decision — thin, low-resolution photo grids, no sense of price, and pages that take too long to load on a phone in the middle of someone's research. Customers comparing three or four installers quietly rule out the ones that look amateurish before they ever pick up the phone, whether or not the workmanship behind the site is any good.

What actually moves the needle

Three things move the needle here: a portfolio built around real finished projects rather than supplier stock photography, a Google Business Profile that's actively kept up with recent reviews and photos, and Google or Meta ads aimed squarely at people already comparing quotes. Because the value of a single kitchen or renovation job is high, a well-targeted campaign usually pays for itself many times over on one sale.

What a project usually looks like

Most projects in this sector land as a Standard build — 6 to 10 pages, a proper project gallery organised by room or job type, and a clear path to enquire or request a quote — built and launched in 2 to 4 weeks. Google Business Profile setup and a Google or Meta ad campaign typically run alongside the build, so enquiries start arriving as soon as the site goes live.

Results

For a sector like this, the number that matters is enquiries that turn into booked quotes, not raw traffic or rankings on their own — that's what gets tracked and reported back once a site and campaign are live. There's no example to share yet, but it's the first thing measured on any project of this kind, and it's shared with you as it happens rather than saved for a report at the end.