Windows, doors & glazing.

The problem this sector has online

Glazing and window installers often compete almost entirely on price because their websites give customers nothing else to go on — no clear guidance on cost, no finance information, and before-and-after photos that are either missing or too generic to build any confidence. Customers comparing two or three installers, as most do, default to whoever made the decision easiest, not necessarily whoever does the best work.

What actually moves the needle

Clear pricing guidance — even rough bands rather than exact figures — alongside finance options and genuine before-and-after examples from real jobs are what turn a comparison shop into an enquiry. Because the value per job is high, targeted Google and Meta advertising aimed at homeowners already comparing quotes tends to pay for itself many times over on a single sale.

What a project usually looks like

Most projects here are Standard builds — 6 to 10 pages covering products, pricing guidance, finance options and a project gallery — live within 2 to 4 weeks, usually paired with a Google or Meta ad campaign from launch. Google Business Profile setup runs alongside it, since local search plays a big part in how these enquiries start.

Results

The number that matters here is enquiries that convert to a quote appointment, weighed against the value of the job — not raw enquiry volume, which this sector already tends to get plenty of from price-shoppers. There's no example to share yet, but it's tracked from the first month of any campaign.